💱6.0 Economics: Structural dynamics of Winc’s economic system

Sports betting market context: The estimated scale of the traditional sports betting market (including both legal and illegal bets, internationally) is in the trillions of USD. An estimated $400 billion dollars illegal bets are placed annually in the United States alone. China’s illegal betting market is even more extensive. Traditional sports betting in many locales is driven underground, leading to corruption, unfairness, and violence. Winc offers this untapped market the opportunity to choose a safe, private, and accessible way to bet through decentralized blockchain technology. Because Winc is (better) decentralized, private, and lower-fee with a compelling value proposition, Winc has the potential to win substantial market share in the long run. However, even if Winc only captures a fraction of the trillion dollar market, the world will be a little safer and the mechanisms built into the Winc model will have a powerful and overwhelmingly positive effect on the Winc economy, and long term token value. “Value coupling,” in particular, creates an extraordinary value proposition for sports bettors, the sports betting industry, and for investors at every scale.